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Board of Regents of the University of Texas System
Administration of the University of Texas at Tyler
The University
Tuition, Charges, and Fees
Undergraduate Admissions and Graduation
Undergraduate Academic Policies
Student Affairs
Financial Aid, Scholarships and Veterans Affairs
Research and Learning Resources
College of Arts and Sciences
College of Business and Technology
College of Education and Psychology
College of Engineering
College of Nursing and Health Sciences
Ben and Maytee Fisch College of Pharmacy
University College
Graduate Policies and Programs
Graduate College of Arts and Sciences
Graduate College of Business and Technology
Graduate College of Education and Psychology
Graduate College of Engineering
Graduate College of Nursing and Health Sciences
Courses
- ACCT - Accounting
- ART - Art
- ALHS - Allied Health Science
- ANTH - Anthropology
- BGST - General Studies
- BIOL - Biology
- BLAW - Business Law
- CENG - Civil Engineering
- CEPH - Clinical Exercise Physiology Program
- CHEM - Chemistry
- CHIN - Chinese
- CMGT - Construction Management
- COMM - Communication
- COSC - Computer Science
- COUN - Counseling
- CRIJ - Criminal Justice
- ECOM - Communication - Executive Format
- ECON - Economics
- EDBE - Bilingual Education
- EDEC - Early Childhood Education
- EDFB - Field-Based Education
- EDGT - Gifted and Talented Education
- EDIN - Educational Internship
- EDLR - Educational Leadership and Policy Studies
- EDSP - Special Education
- EDUC - Education
- EDUT - UTeach
- EENG - Electrical Engineering
- EHCA - Executive Health Care Administration
- ELED - Elementary Education
- EMGE - Engineering Management
- ENGL - English
- ENGR - Engineering
- ENIF - Nursing Informatics
- EPSY - Educational Psychology
- FINA - Finance
- FREN - French
- GATE - Global Awareness Through Education
- GEOG - Geography
- GEOL - Geology
- GERM - German
- HECC - Health and Exercise Core
- HIST - History
- HNRS - Honors
- HRD - Human Resource Development
- JAPN - Japanese
- KINE - Kinesiology
- LATN - Latin
- MANA - Management
- MARK - Marketing
  - 3000
  - 4000
  - 5000
- MATH - Mathematics
- MCOM - Mass Communication
- MENG - Mechanical Engineering
- MTED - Mathematics
- MUAP-Music Applied
- MUED - Music Education
- MUEN - Music Ensembles
- MUSI - Music
- NURS - Nursing
- PADM - Public Administration
- PHAR - Pharmacy
- PHIL - Philosophy
- PHYS - Physics
- POLS - Political Science
- PSYC - Psychology
- PYED - Physical Education
- READ - Reading Education
- RELI - Religion Studies
- RETL - Retail
- SOCI - Sociology
- SPAN - Spanish
- SPCM - Speech Communication
- TECH - Technology
- THTR - Theatre
- UNIV - University-Wide
The Faculty

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MARK 4305 Integrated Marketing Communication

Special attention is given to planning, strategy, analysis, and measurement of advertising effectiveness. Explores the subject of ethics and truth in advertising.

Prerequisite