MARK 3320 Wine Marketing and Appreciation

Wine Marketing and Appreciation is designed to provide the student with an overview of key concepts and challenges pertaining to wine and the wine industry.  This course covers key aspects of the wine business landscape to highlight the diverse nature of the decisions involved with wine management.  Topics include wine etiquette and background, history of wine producing countries, new world versus old world wine producers, wine exporting and importing,  wine branding, wine cooperative,  and wine consumer behavior.